Hotels & Restaurants

  • Social media lead
  • Strategy
  • Paid social

Social content and campaigns for hospitality in London, from a boutique hotel launch to the dishes at The Parakeet.

Sun Street Hotel

Client
Bespoke Hotels, through Conductor
Launch
October 2022
My role
Social media lead · Strategy · Paid social · EDMs · Influencer partnerships

A boutique luxury hotel in the heart of London needed to build an audience from scratch. I led its launch social strategy, from benchmarking through to the paid and email campaigns that turned followers into website visits and revenue.

What I did: I started with a competitive analysis to set industry benchmarks, then set up and optimised every social platform with a refined, consistent brand look. I ran paid campaigns aimed at key audiences, supported by influencer partnerships and community competitions. I also launched and managed monthly EDM campaigns, including paid placements with Soft Launch London and Time Out.

Results

  • Instagram reach grew to 75K in seven months, with 17K profile visits and 2.4K new followers
  • Cost per website visit of £0.12 on Instagram and £0.75 on LinkedIn
  • £65K total revenue from monthly EDM campaigns

The Parakeet